Discovery Inc.: Shifting From Linear to Platform Business through Direct-to-Consumer Strategy
| Case Code: BSTR649 Case Length: 19 Pages Period: 2010-2021 Pub Date: 2023 Teaching Note: Not Available |
Price: Rs.400 Organization : Warner Bros. Discovery Industry : Media Countries : United States Themes: Growth Strategy, International Business, Brand Strategy,Platform Model |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In January 2021, Discovery, Inc. (Discovery) an American multinational mass media factual television conglomerate based in New York City, launched the Discovery+, a direct-to-consumer streaming service featuring television series, movies, and original programming in the US. This was followed by a launch in Canada in October 2021. “Discovery+ is one of one: the definitive real life streaming service, and we deliver the best streaming value to our fans. We know it will resonate with our loyal audience in Canada, as we continue to roll the service out to a number of key markets around the world throughout the rest of 2021,” said JB Perrette (Perrette), President and CEO of Discovery Streaming and International..
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